Scientific papers of Berdyansk State Pedagogical University. Philological sciences
THE NARRATIVE STRUCTURE OF ONLINE NEWS: COGNITIVE MODELS AND PRAGMATIC FUNCTIONS
This article presents a comprehensive study of the narrative structure of online news through the framework of cognitive models and pragmatic functions. The theoretical foundation combines insights from cognitive linguistics, which explains the role of schemata and idealized cognitive models in meaning construction, with pragmatic approaches to discourse analysis that reveal the communicative goals of journalistic texts. A review of scholarly literature demonstrates that headlines and other small-format elements of online journalism serve not only as informational devices but also as influential cues that elicit emotional responses, activate cognitive schemata, and guide interpretation.The methodology integrates corpus analysis of online news articles, automated annotation of narrative and pragmatic features, and experimental research into audience responses. Particular attention is given to individual cognitive dispositions that shape differences in how readers perceive dramatization, emotional intensity, and simplified causal structures.The findings indicate that these strategies substantially increase engagement and shareability in digital environments, yet simultaneously diminish trust and critical evaluation of content. The study concludes that online news has a dual nature: it relies on familiar cognitive models to facilitate rapid meaning-making, while pragmatically oriented toward capturing attention, persuading audiences, or achieving commercial success. The implications of the research extend to journalism practice, where ethical headline design and transparent narrative strategies can foster credibility, and to media literacy, where awareness of cognitive and pragmatic mechanisms can strengthen critical reading skills.Ultimately, this work underscores the need for balancing communicative effectiveness with epistemic responsibility in the evolving digital media landscape.
Copyright (c) 2025 https://creativecommons.org/licenses/by/4.0
THE SPECIFICS OF CHRONOTOPE IN L. PERVOMAYSKY`S NOVEL “WILD HONEY”
War, as a social cataclysm, robs individuals of home and peace, and causes separation; it forces a person to exist on the road, compelling them to transcend the boundaries of their usual personal space. A distinctive feature of the artistic concept of Leonid Pervomaysky’s novel “Wild Honey” (1963) is the combination of ideological and philosophical-psychological lines that define its aesthetics.The writer demonstrates the dependence of an individual’s fate on overall state policy, portraying its destructive impact on the personality. In the novel, the military theme is raised in connection with the motifs of seeking happiness and love, which contribute to the individualisation of characters, manifesting the variety of human fates amidst historical upheavals. The author transmits ideological myths, yet the specific nature of the epic chronotope’s conceptualisation and the motifs testify to the artist’s gravitation towards form-shaping elements more characteristic of modernism than of socialist realism. This points to a stylistic synthesis, which is typical of this period (similarly seen in novels such as R. Andriyashyk`s “People of Fear” and P. Zahrebelnyi’s “The Miracleˮ, etc.).The opposition of “road vs. home” acquires significant importance in the plot: the novel begins with the heroine’s journey and ends with her finding peace and happiness in her granddaughter, Sasha, named in honour of her repressed husband. In the very first sentence of the prologue to “Wild Honeyˮ, the image of the past is associated with the road. Memories connect the woman with the figures of her past life, giving Varvara’s existence a sense of fullness and stability. The motif of “the border” is literalised by the frontline reality, specifically the opposition of “our own vs. the enemy”, while also referring to the characters’ moral boundaries. The earth is conceptualised as the place of an ontological battle between good and evil and is identified with the mythologeme of the Mother; the sky, in turn, is associated with the motifs of flight, wings, and an individual’s spiritual vision. Furthermore, the images of earth and sky, dominant in the spatial organisation, are linked to the heroic motif of “trench truthˮ. Against the backdrop of the military conflict, a woman’s internal drama unfolds, and the characters` experiences and moods provide the literary work’s structure with integrity. In the novel, the present frames the events of the past, with historical time specified by dates significant for Soviet society, acquiring crucial importance.
THE POETICS OF FRAGMENTATION IN ROBERT MUSIL’S SHORT STORY “THE BLACKBIRD”
The article undertakes an exploration of the poetics of fragmentation in the short prose of the Austrian writer Robert Musil, with a particular focus on the short story “The Blackbird”. The study’s relevance is outlined, stemming from the need for a comprehensive examination of this artistic device as a key element of the author’s creative worldview. Using a comprehensive methodological approach, the research identifies the technique of fragmentary incompleteness, which, in the context of the transformation of the traditional realistic narrative, forms a fundamental basis for the artist’s prose. In this regard, attention is paid to the multifaceted functions of the fragment through the prism of the author’s reflection on the crisis of consciousness, identity, and language.The article systematizes and summarizes the findings of literary scholarship that point to the specifics of destructive, thematic fragmentation in the writer’s prose. Using “The Blackbird” as an example, the study outlines the fragment’s potential, which, as in the Romantic tradition, combines semantic openness with internal completeness, yet acquires a new existential significance and symbolizes the disintegration of the individual’s inner world in the era of modernism. The paper highlights the ways in which Musil’s concepts of “the other state” (der andere Zustand) and “the union” (die Vereinigung) are realized, becoming central to his image and genre formation. The significance of symbolic images (the blackbird, the nightingale, the double) is underscored, as they function as metaphorical markers of a lost unity. It is demonstrated that these images emphasize the insurmountable chasm between fragmented reality and the striving to achieve the ideal wholeness of the “I-person”. The conclusion is drawn that Musil uses fragmentation not only as a stylistic device but also as a means for a philosophical exploration of the crisis of the individual in the modernist era.
PROJECT-BASED METHODS OF LEARNING THE UKRAINIAN LANGUAGE: DEVELOPMENT OF LANGUAGE SKILLS AND CRITICAL THINKING
The article examines the appropriateness of implementing project-based methods in the study of the Ukrainian language as an effective tool for developing language skills and critical thinking among higher education students. It has been established that project activities serve as an important instrument for integrating linguistic, research, and reflective competencies. It has been found that the implementation of projects contributes to the development of analytical, creative, and logical thinking essential for modern professionals. It is emphasized that the didactic effectiveness of project methodology is achieved through adherence to a structured, step-by- step organization of the educational process. It is highlighted that an educational project should have a research orientation, interdisciplinary content, and practical value in its outcomes. It has been stated that the project format enhances students’ intrinsic motivation to learn the language through personal engagement in the learning process. It is noted that the use of digital tools and multimedia resources plays a crucial role in increasing the interactivity of projects. It is defined that during project implementation, students develop skills in critically interpreting linguistic phenomena and understanding their social nature. It is underlined that the linguodidactic specificity of projects ensures a strong connection between theoretical knowledge and its practical application. It has been revealed that the thematic content of projects should align with current socio-linguistic trends. Examples of successful implementation of interdisciplinary and creative projects have been provided, including research on language in the digital space, the creation of glossaries, and media language analysis. It has been established that project-based learning fosters student autonomy, initiative, and cognitive engagement. It is confirmed that participation in projects cultivates academic integrity, communicative culture, and the ability to argue one’s own position. It is remarked that the integration of project methodology into the educational process shapes a new model of language education focused on competency-based, personal, and sociocultural approaches. It is emphasized that the combination of linguistic analysis with digital practices responds to the current challenges of the educational environment. It is summarized that the implementation of project methods is strategically significant for improving the quality of humanities education in higher education institutions.
INTERNET RESOURCES AS A SUPPORT FOR TEACHER OF UKRAINIAN LITERATURE
The object of analysis in this article is the range of online resources that a teacher of Ukrainian literature can use to improve his professional skills, prepare for the lesson and for teaching in the classroom – as attention-grabbers, motivational «hooks», information sources or platforms for research projects, etc. The relevance of this study is determined by significant and irreversible changes in the content and form of education, caused both by the progressive development of society – digitalization within the context of global digital transformations, and by the need to adapt to exceptional circumstances during the pandemic and the war. Currently, the educational community is focused on diagnosing, compensating for and preventing educational losses associated with online learning. The study also addresses the struggle for reading literacy, prompted by unsatisfactory results of PISA 2018 and PISA 2022. The article attempts to systematize a set of online resources useful for teacher of Ukrainian literature, grouping them into the following categories: general pedagogical, literary and literature-related online courses; educational platforms; educational media; electronic libraries; literary (cultural) media or dedicated sections in media with broad thematic coverage; literary, educational and artistic podcasts; book blogs on YouTube and social networks; teacher blogs, publishing house blogs, periodical publication websites, websites of cultural and educational societies and institutions; innovative projects. Each group includes between two and eight relevant sources.While the list could be expanded, the proposed classification does not claim to be exhaustive, but rather outlines guidelines in an oversaturated and dynamic digital environment. Further research should focus on developing specific methods for integrating these resources into the educational process and on systematically updating the list, taking into account the ongoing development of education and the online space.
FUNCTIONAL PARAMETERS OF SYNTACTIC EXPRESSIVES IN MAX KIDRUK’S NOVEL “COLONY”
The proposed article examines the syntactic means of expressiveness in Max Kidruk’s novel “Colony”. It is proven that the analysis of expressives within the anthropocentric paradigm of modern linguistics makes it possible to trace the features of an individual author’s style and to reveal the ways of realizing the pragmatic potential of literary discourse. Expressiveness in the artistic text is also defined as a mean of conveying subjective attitude, creating emotional tension and immersing the recipient in the plot. The focus of the analysis is on syntactic expressives, which concentrate the expressive potential of language units and create the expressive dimension of a discourse.A review of theoretical approaches to the definition of expressiveness and its role in the forming both an individual and collective world view is carried out.The aim of the study is defined as a comprehensive analysis of the functional parameters of syntactic expressives in the novel “Colony”. Relevant factual material is collected through the method of continuous sampling, while descriptive, inductive, contextual and distributional analyses make it possible to determine the communicative significance of expressive constructions. It is clarified that the most productive means in the novel are parcellation, amplification, tautology, fragmentary sentences, interrogative and exclamatory sentences, as well as free direct speech. It is shown that these means not only contribute to the modeling of the internal state of the characters, but also enhance narrative dynamics and create an atmosphere of tension.The results of the study demonstrate that the usage of syntactic expressives in the novel “Colony” is systemic in nature and contributes to the implementation of the main tasks of literary discourse: intensification of meanings, emotional expression and enhancement of communicative effectiveness.The obtained conclusions expand the understanding of expressive syntax and open up prospects for further studies in the field of linguistic and pragmatic stylistics.
THE METAMODERN ETHICAL DIMENSION OF IAN MCEWAN’S NOVEL “ATONEMENT”
The article is devoted to the analysis of Ian McEwan’s novel “Atonement” (2001) in the context of metamodern aesthetics. The aim of the research is to study the narrative strategies of the text and to identify their role in shaping the ethical dimension of the work. The relevance of the study is determined by the fact that, despite a significant body of scientific works dedicated to the novel, its metamodern potential remains underexplored in favor of predominantly postmodernist interpretations.The main result of the research is the conclusion that the narrative structure of «Atonement» is built as the reader’s journey through three literary paradigms: modernism, postmodernism, and metamodernism. Each of the four parts of the novel plays its role in this transition. The first part, with its modernist techniques of stream of consciousness and multiperspectivity, demonstrates how Briony’s childish imagination constructs reality, leading to tragic consequences. The second and third parts, unfolding against the backdrop of historical catastrophes, combine psychological depth with reflection on the impossibility of fully reproducing traumatic experience. The final part of the novel, by revealing the truth about the manipulation of truth, becomes an act of metamodern sincerity – a conscious ethical gesture aimed to restore moral order within the text. McEwan has been shown to use postmodern techniques (presence of an unreliable narrator, metatextuality, self-reflection) not to deconstruct truth, but to reconstruct it ethically. A key feature of the novel is identified as oscillation – a fluctuation between the ironic self-awareness of the text and its sincere striving for atonement and responsibility. Thus, the novel “Atonement” is interpreted not merely as an example of historiographic metafiction, but as an early and vivid example of metamodern writing that combines critical reflection and ethical sensitivity. This makes it possible to clarify the place of the work in the literary process and consider it as an important source for studying the genesis of the metamodern paradigm in the literature of the beginning of the 21st century.
MADELINE MILLER’S NOVEL CIRCE IN THE FOCUS OF LITERARY ANTHROPOLOGY
The article researches the novel Circe (2018) by the American writer M. Miller from the perspective of literary anthropology. An attempt is made to analyze what literary anthropology is, what its approaches or methods of interpreting the text are, and what it focuses on. At the same time, an analysis of the novel Circe is carried out, in which one can see and explore the anthropological experience through the eyes of the characters-gods, in particular, the main character Circe (Kirke), on whose behalf the narration is conducted. The novel is a reinterpretation of classical plots of ancient mythology, in particular Homer’s Odyssey. For helping Prometheus, Circe is punished. Father Helios banishes his daughter to the island of Aeaea, where she will eventually face loneliness, experience many transformations, learn to live and improve her gift as a sorceress, accept the challenges of love with a simple person, and go through the path of self-acceptance. And he will also meet Hermes, Daedalus and Icarus, Jason, Odysseus, Penelope and Telemachus. And give birth and raise the son of Telegon, learn all the joys and worries of motherhood. Through the prism of literary anthropology, the issue of man, his experience, human existence in the novel Circe was analyzed for the first time. Textual and hermeneutic methods were also applied. As a result of the study, it was found that in this novel M. Miller presented a representation of the experience of human existence through the eyes of a goddess, which creates the effect of strong highlighting of anthropological features.Such optics allows us to consider in detail the human essence and experience. Special attention is paid to the issues of self-acceptance, human mortality, the fragility of its existence, bodily problems, and the challenges of motherhood. Literary anthropology, which is interested in man, the category of experience, the acquisition of “self-experience”, at the same time does not give us specific methods, but sets a broad focus of vision and trajectory of movement, and therefore provides more freedom in interpreting the text.
LEXICAL-SEMANTIC ABNORMALITIES IN THE SPEECH OF HIGHER EDUCATION STUDENTS
The article is devoted to the problem of compliance with lexical-semantic (lexical) norms of the modern Ukrainian literary language in the speech of higher education students as an important component of their professional competence and speech culture.The purpose of the work is to identify, describe and systematize lexical and semantic norms, to clarify their causes in the aspect of the problem of speech culture in order to organize effective work on their elimination.The article uses a descriptive method, methods of functional-semantic and contextual analysis.The work defines the concepts of “language culture” and “speech culture”, emphasizes the differences in their definitions, identifies the communicative features of speech culture, and reveals the meaning of the terms “language norm”, “literary language norm”, and “lexico-semantic norm”. It has been found that such communicative features of speech culture as accuracy, correctness, richness of speech, purity, appropriateness, etc. are directly related to perfect mastery of the vocabulary of the language, adherence to the lexical and semantic norms of the literary language.Based on observation of students’ oral and written speech, the most common lexical errors were identified: using of mixed language (surzhyk) elements, Russianisms, copied constructions, indistinguishability and confusion of the meanings of paronymous words and the meanings of interlingual homonyms, stylistically unjustified using of pleonasm and tautology, excessive using of foreign words, in particular Anglicisms, using of dialectisms, parasitic words, invective vocabulary, etc.Objective and subjective reasons that cause lexical and semantic errors are formulated: convergence, interference of languages; significant influence of the sociocultural and dialectal environment of speakers on their level of speech culture; a significant array of vocabulary, which is difficult to master at the proper level; the impossibility of reducing lexical norms to a limited number of clearly formulated rules; mobility, dynamism of the lexical composition; insufficient awareness of students with the lexical norms of the modern Ukrainian literary language, the lexical richness of the language, limited vocabulary, and a general low or insufficient level of speech culture.
IMPLEMENTATION OF COMMUNICATIVE STRATEGIES IN THE ENGLISH-LANGUAGE MEDICAL DISCOURSE OF THE WORLD HEALTH ORGANIZATION ON GLOBAL THREATS TO HUMANITY
Language in medical discourse functions not only as a means of transmitting information but also as a powerful tool of influence on public consciousness, shaping social attitudes and behavioral models. This type of discourse becomes particularly significant under the conditions of global threats to humanity, when the need for reliable and timely communication serves as a critical factor for preserving life and health. The World Health Organization (WHO) emerges as the central institution that sets the standards of such communication, disseminating evidence-based information, recommendations, and calls to action through digital platforms, including the official website, social media, and multimedia resources. This multi-channel approach ensures broader audience outreach and exerts influence across diverse social groups.The article focuses on the analysis of communicative strategies and tactics employed in WHO’s medical discourse concerning global threats to humanity. The study emphasizes the specificity of linguistic means – lexical, grammatical, and stylistic – that enhance the effectiveness of online communication and foster trust in the institutional source. It is established that the central role is played by the communicative strategies of informing and persuasion. The former is realized through tactics of explanation, justification, and representation of the actual situation; the latter operates through emotional appeal and recommendation, which motivate the audience toward active response and behavioral change.The proposed analysis shows that the use of these strategies is crucial for building effective dialogue between WHO and the global audience. They not only facilitate better interpretation of specialized information by nonprofessional recipients but also encourage the development of behavioral models aimed at counteracting threats and mitigating their consequences. This approach underscores the role of medical communication as a factor of collective responsibility, trust building, and social mobilization in times of crisis.
SPACE TERMINOLOGY IN MODERN JAPANESE LANGUAGE AS A TRANSLATION PROBLEM
The article discusses problematic issues and peculiarities of space terminology in Ukrainian translation, which is part of scientific and technical discourse, using examples from the Japanese Aerospace Exploration Agency (JAXA) “Scenario2021” materials. A number of terms were selected that are of particular interest for translation and that reflect the current direction of space technology development. The research was conducted through the prism of translation strategies and using various translation techniques. Particular attention was paid to terms that did not have established equivalents and were distinguished by their polysemy, semantic, or cultural specificity.It was found that such complex terminology is formed by combining various components: borrowings from English, katakana, and kanji. This combination led to the emergence of hybrid phrases that are difficult to reproduce in Ukrainian through descriptive translation alone. The study found that the optimal solution was to use a combination of descriptive translation techniques and partial calquing with terminological adaptation in order to preserve the original meaning.The conclusion demonstrated that when working with space terminology, translators must not only adhere to the rules of appropriate and understandable translation, but also sometimes act as active creators of new terms. The results of the study are applicable to the niche of scientific and technical translation and can serve as a catalyst for Ukraine’s further development in this field.
PHRASEOLOGISMS, SLANG AND NEOLOGISMS AS AN ISSUE OF TRANSLATION IN THE PROCESS OF JAPANESE VIDEO GAME LOCALIZATION (BASED ON “GENSHIN IMPACT” AND “HONKAI: STAR RAIL”)
The article is devoted to the study of the translation of phraseology, slang, and neologisms during the localization of video games into Ukrainian using the example of two popular games from HoYoverse company – Genshin Impact and Honkai: Star Rail. The relevance of the work is due to the growing demand for high-quality localization of games into Ukrainian and the need to take into account cultural and linguistic features when translating game content. The problem of transferring culturally colored elements (phraseology, slang, neologisms) from Japanese to Ukrainian is outlined, and the importance of ensuring an equivalent gaming experience for the audience is emphasized.The main part of the article contains results of the analysis with examples of the translation of phraseology, slang expressions of characters, and game neologisms (terms and proper names). Translation strategies are discussed, such as searching for analogues in Ukrainian, adaptation to culture, transliteration of exoticisms, creation of new terms for non-equivalent vocabulary, etc. The translation of phraseological units by selecting Ukrainian equivalents is also analyzed. The feasibility of preserving the game atmosphere and the developers’ intentions is substantiated. The conclusions summarize the results and outline the prospects for further research in the field of game translation into Ukrainian.
EXTERIORISATION OF SEMIOTIC COMPONENTS OF MEDIA DISCOURSE IN THE ENGLISH-LANGUAGE VISUAL SPACE
The article is devoted to the study of the exteriorisation of semiotic components of media discourse in the English-language visual space. Attention is focused on the peculiarities of contemporary media discourse, which is acquiring the characteristics of multimedia, transmedia and interactivity, resulting in increased semiotic saturation. It is determined that in visual-verbal media narratives, the psychological component plays a key role, performing not only informational and educational functions, but also cultural mediation and therapeutic functions.The article highlights the main thematic blocks related to the representation of parental and child images. The emphasis is on the key oppositions ‘ideal/non-ideal mother,’ ‘ideal/non-ideal parents,’ ‘ideal/non-ideal child,’ which in contemporary media texts reflect socially relevant models of upbringing, identity, and interpersonal relationships. The use of a semiotic approach allows us to trace the latent meanings hidden in verbal, visual and multimodal representations and to identify the mechanisms of their influence on the mass recipient. The analysis shows that maternal and paternal figures in the English-language media space appear ambivalent: on the one hand, they perform a supportive function of socialisation and the formation of positive values, and on the other, they can become a source of internal conflicts and psychological barriers. Particular emphasis is placed on the role of the child as a central semiotic component that embodies the ideas of development, authenticity, inner goodness, and the potential for self-realisation.Thus, the English-language visual media space is conceptualised as an integrative communicative platform that combines semiotic and psychological parameters, forming mature models of social interaction and contributing to the rooting of culturally significant values in public consciousness.
EXPRESSIVE STYLISTICS OF AN ACADEMIC TEXT
The paper focuses on the stylistic devices used in academic texts which make them expressive and form the intellectual worldview via imagery. This aspect is little known about the functional style of scientific prose. The applied complex methodology (scholarly observation, stylistic analysis, elements of componential analysis) provided explicating the specifics of various stylistic means in academic texts. Theoretical background has been provided for the contemporary requirement towards the transformation of academic texts. This is caused by the renovated philosophy of world perception and spread of postmodern paradigm. There is an overview of the previous research dealing with the correlation between a concept and an image in academic texts. The paper highlights the use of trite (dead) and genuine tropes, figures of speech, stylistic syntax, world-building etc. The authors illustrate instances of metaphor, epithet, allusion, antithesis, syntactic parallelism, parenthetic constructions, interrogative sentences, stylistic repetition of lingual units of different language levels. The paper is an attempt to prove that expressive stylistics is inevitably penetrating into present-day academic texts, being a contemporary requirement and striving to humanize academic discourse. Imagery of academic texts activates cognitive processes accompanying its understanding and perception of its contents.
COMPARATIVE CHARACTERISTICS OF THE UKRAINIAN AND HUNGARIAN LANGUAGES IN PROFESSIONAL-COMMUNICATIVE AND COUNTRY-STUDIES DIMENSIONS
The article is devoted to a comprehensive analysis of the Ukrainian and Hungarian languages in professional-communicative and country-studies dimensions, driven by the current needs of modern education, translation studies, and intercultural interaction. The object of the research is the Ukrainian and Hungarian languages as means of professional communication, while the subject is their terminological systems, phraseology, and culturally marked vocabulary, which reflect both common and distinctive features of the linguistic worldview.The purpose of the study is to identify the universal and specific characteristics of both languages in professional and country-studies contexts, as well as to determine the role of cultural factors in shaping communicative competence. The methodology is based on comparative analysis, the method of illustrative examples, and a critical review of previous research. The use of these methods made it possible to combine theoretical generalizations with practical material, particularly examples from legal, educational, and cultural discourse.The findings reveal that the Ukrainian and Hungarian languages, despite belonging to different language families, share similar principles of professional communication, namely the pursuit of accuracy, standardization, and terminological unambiguity. At the same time, differences are observed in morphological structures, methods of term formation, peculiarities of phraseological translation, and the use of culture-bound realia. The novelty of the research lies in the integration of linguistic and country-studies approaches to the comparison of Ukrainian and Hungarian, which allowed for a new interpretation of the relationship between the language system and cultural context. The practical significance of the results is seen in their applicability for designing curricula, developing teaching materials, creating exercises for philology students, as well as in translation practice, where attention to cultural nuances ensures the adequacy of meaning transfer.
A COMPARATIVE APPROACH IN TRANSLATION: FROM TERM ANALYSIS TO THE RECONSTRUCTION OF MENTAL MODELS
The article explores the problem of translating socio-political terminology from English into Ukrainian within the framework of comparative analysis. Despite a considerable body of research in the field of translation studies, the issue of comparing the integrated terminological systems of the two languages and identifying their structural, semantic, and cognitive features remains insufficiently explored. The relevance of this study is determined by the fact that accuracy and adequacy in translating socio-political texts are crucial for preserving both the content and the communicative effect of the text.The aim of the research is to conduct a comparative analysis of English-Ukrainian socio-political terms in order to identify their parallels and divergences, as well as to develop optimal translation strategies. To achieve this aim, a range of methods was employed: comparative, descriptive, contextual, componential, conceptual, and pragmatic analyses.The article emphasizes the role of the translator’s mental model, which functions as a “third system” in the translation process and allows the integration of the knowledge of the author, translator, and recipient. The study involves the reconstruction of the translator’s mental models. It is demonstrated that individual cognitive strategies, experience, and pragmatic orientations of the translator determine the accuracy of meaning transfer. Special attention is given to difficulties related to term polysemy, semantic differentiation, and cultural peculiarities.It is concluded that contrastive analysis possesses not only theoretical but also practical value: it enables the identification of translation patterns, improves teaching methods, and facilitates the development of more effective strategies for working with terminological systems. Thus, a comprehensive approach to analyzing socio-political terms contributes to enhancing the quality and adequacy of translation.
THE FEMALE FIGURE AT THE HEART OF THE GOTHIC TRADITION: A COMPARATIVE ANALYSIS OF WORKS BY SHIRLEY JACKSON AND LAURA PURCELL
This study is devoted to the analysis of the traditional role of the female figure in the Gothic novel and its symbolic reinterpretations in contemporary literature. At the center of the research are the works of contemporary women writers Shirley Jackson and Laura Purcell, who simultaneously continue and transform the Gothic tradition. The study traces the evolution of classical Gothic motifs, including physical and psychological isolation, fear of the unknown, and the dangers posed by the surrounding space, within a modern cultural context.Through a comparative analysis with the ideas argued by Betty Friedan in her seminal work The Feminine Mystique alongside the broader context of second-wave feminist thought, the research demonstrates that architectural space in the contemporary Gothic novel functions not merely as a setting but as an active force embodying mechanisms of patriarchal control over women. In Shirley Jackson’s The Haunting of Hill House, the house represents a form of “domestic captivity” that Friedan described as the product of mid-twentieth-century social and gender expectations: in her longing to find a home, the main female character is consumed by a space that ultimately erases her identity and isolates her from the outside world. A parallel dynamic unfolds in Laura Purcell’s The Silent Companions, where the estate becomes a symbol of ancestral memory and history of generations, subsuming the main character’s personal experience and silencing her voice, until she becomes a mute fragment of the house’s inherited narrative.Thus, the classical theme of female vulnerability within the isolated Gothic space takes on new dimensions in contemporary fiction. In this context, architecture serves as a tool of psychological and social pressure that simultaneously revives and intensifies women’s memories and traumas, but eventually obliterates them. Therefore, the modern Gothic novel not only maintains the genre’s traditional elements but also operates as a critique of social and gender structures that constrain female autonomy and contribute to the marginalization of women’s experience.
WORD-FORMATION MODELS OF ONYM-BASED TELESCOPISMS IN MODERN ENGLISH DISCOURSE
This study focuses on the linguistic phenomenon of telescopy, specifically the formation of new lexical units through the blending of onymic bases with other components in modern English. Such telescopisms reflect powerful sociocultural, political, and communicative processes, acquiring the status of identity markers, evaluative tools, and indicators of narrative affiliation. The relevance of the topic is determined by the growing number of neologisms of this type in contemporary English public discourse, as well as the need to systematize productive word-formation models and identify their functional significance.The article provides a comprehensive analysis of productive telescopic word-formation patterns involving onyms in modern English. Structural and semantic features of various types of onym- based telescopisms are examined. Particular attention is paid to the pragmatic functions of such neologisms and their role in shaping fan-based, political, and media narratives. The study reveals that onym-based telescopisms serve not only nominative but also expressive, ideological, and identity- forming functions, reflecting the dynamics of sociocultural change in a globalized informational environment.Purpose of the Study. To identify typical structural models of onym-based telescopisms in modern English, analyze their semantic load, functional role, and contribution to the formation of contemporary public discourse.Main Results. The study demonstrates that: the most productive models are [onym + head/fan/ stan], [onym + ism], [onym + exit] and [onym + gate]; onym-based telescopisms perform not only nominative but also pronounced ideological, evaluative, satirical, and expressive functions; formations such as Potterhead, Trumpism, Brexit, and Hillarycare are widely used in media, social networks, and political commentary as markers of stance or cultural affiliation; these lexical units show a high degree of adaptability to emerging social phenomena.
SPECIFICITY OF THE CONCEPTS OF INTERTEXTUALITY AND ALLUSION IN LINGUISTICS AND TRANSLATION STUDIES
The article is devoted to the analysis of the specificity of the concepts of intertextuality and allusion in linguistics and translation studies. In modern scholarly tradition, intertextuality is defined as a way of interaction between texts, when a new text enters into dialogue with previous cultural and literary heritage. The relevance of the study is determined by the need for a clear distinction between the notions of “intertextuality” and “allusion”, since they play a key role in creating layers of meaning in texts of various genres and determine the complexity and multidimensionality of translation strategies.The purpose of the article is to reveal the common and distinctive features of intertextuality and allusion, to analyze their functioning in literary texts, and to identify the challenges of translating allusive elements. To achieve this aim, theoretical and methodological analysis, comparative- descriptive method, and interpretative analysis of translation choices were applied.The results of the study demonstrated that intertextuality is a multilevel phenomenon encompassing quotations, reminiscences, allusions, and other forms of text interaction. Intertextuality is defined as a phenomenon of “text within text”, when one text is based on others (through quotations, allusions, reminiscences), and the reader perceives the connection with previous texts, cultural or historical context.It has been established that allusion is a specific manifestation of intertextuality – a reference to a well-known cultural or literary fact that is not explicitly presented but relies on the reader’s background knowledge. Allusion is thus a distinct type of intertextual relation based on implication and the activation of shared knowledge. The article offers a classification of types of allusions (literary, biblical, mythological, historical, cultural, political, linguistic) and outlines their functions (expressive, informative, aesthetic, intertextual, suggestive, communicative, ironic). The novelty of the research lies in combining linguistic and translation approaches to the study of allusion, which makes it possible to better understand the challenges of rendering it into another language. Special attention is paid to the problem of equivalence and adaptation, as well as to the description of compensatory translation strategies.
LINGUISTIC AND COMMUNICATIVE ANALYSIS OF VOLODYMYR ZELENSKYY’S SPEECHES (2022–2024)
This article presents a comprehensive linguistic and communicative analysis of the rhetoric employed by Ukrainian President Volodymyr Zelenskyy during the wartime crisis of 2022–2024.The study is based on his public addresses to both domestic and international audiences. Its main objective is to identify the linguistic devices that construct the persuasive image of a leader capable of uniting the nation, inspiring resilience, mobilizing action, and building trust. The analysis covers lexical (metaphors, repetitions, markers of positivity/negativity), syntactic (short sentences, anaphora, epiphora, parallelism), and stylistic (epithets, antitheses, framing) elements.The findings reveal that Zelenskyy’s rhetoric is not a random set of oratorical techniques, but a coherent system of influence in which language supports morale, strengthens national identity, constructs the “us vs. them” narrative, and positions Ukraine as a moral authority. Particular attention is paid to the rhythm of his speeches, the role of emotionally charged vocabulary, structural repetition, and communicative strategies – including mobilizing, empathetic, and global appeals.The article concludes that effective rhetoric in times of crisis can be as crucial as military or economic strategies. The proposed analysis offers deeper insight into how the image of modern political leaders is constructed in the public sphere and highlights the central role of language in that process. This study may be of interest to linguists, journalists, political scientists, crisis communication experts, and all professionals working with public discourse in times of national and international upheaval.
TRANSFORMATION OF LANGUAGE UNITS IN THE CONTEMPORARY LANGUAGE LANDSCAPE OF THE WORLD
This article outlines the theoretical foundations for studying the linguistic picture of the world; reveals the role of folk speech as an important factor in shaping the modern linguistic picture of the world of Ukrainians; and clarifies the role of the language of the people in preserving national identity, transmitting genetic code, and shaping cultural identity.Analyzing linguistic combinations in folk speech and contexts of literary works, a comprehensive analysis of transformed linguistic units in the contemporary linguistic picture of the world was conducted, taking into account their semantic, structural, and pragmatic changes. Particular attention is paid to transformed linguistic units that arose in wartime conditions and in which traditional linguistic forms are being actively reinterpreted, contributing to the emergence of new symbols.Folk speech, while retaining its sacredness, is filled with contemporary nuances of meaning, reflects the resilience of the people, and becomes an instrument of national identity, resistance, and self-awareness. We are attempting to establish a conceptual connection between sunflower < [light, life, native land, Ukraine, health, memory] > and human beings.The study uses descriptive-analytical and comparative-historical methods with elements of conceptual context analysis and the establishment of connections between linguistic phenomena. The latest methods of conceptual analysis are also applied, including a linguistic and cultural description of a number of stable, associatively linked chains of linguistic units.The conclusions obtained during the study help to comprehensively understand the role and place of transformed language units in the formation of the modern linguistic picture of the world, to reveal the deeper meaning of a motivated word, and encourage further study of the relationship between language and culture, as well as the study of new concepts that affirm the national identity of Ukrainians.
ENGLISH BORROWINGS IN UKRAINIAN ENERGY TERMINOLOGY: BETWEEN INNOVATION AND TRADITION
The article investigates English borrowings in Ukrainian energy terminology as one of the key factors in the development of contemporary scientific and technical discourse. It is established that the active use of Anglicisms is driven by global transformational processes affecting the energy sector, including innovations, digitalization, the development of renewable energy sources, ecological modernization, and international integration. Borrowed terms serve as an effective means of communication among scholars, engineers, and industry specialists, facilitating the rapid exchange of knowledge and the unification of professional language in accordance with international standards. The study demonstrates that the adaptation of English terminology to the Ukrainian linguistic context is multidimensional, encompassing phonetic, morphological, and semantic aspects, as well as challenges related to standardization and coexistence with native Ukrainian lexical units.Borrowings in the energy sector perform not only a nominative function but also reflect innovative technological phenomena, consolidate new scientific approaches, expand the semantic field of terms, and enhance the pragmatic component of professional communication. At the same time, excessive reliance on Anglicisms may pose a challenge to preserving linguistic identity, highlighting the need for a balanced language policy that combines openness to international trends with the maintenance of Ukrainian term formation traditions. The scientific novelty of the study lies in the comprehensive analysis of English borrowings in the contemporary Ukrainian energy terminology system, considering their linguistic form, communicative function, and sociocultural significance. The practical value of the research consists in the potential application of the findings for improving terminographic practice, teaching professional disciplines, preparing educational materials, and developing modern standards of Ukrainian scientific and technical language.
READER RECEPTION OF UKRAINIAN-LANGUAGE RETRO DETECTIVE BESTSELLERS
The article examines the receptive factors behind the popularity of retro detective fiction as a subgenre of mass literature. It emphasises that contemporary literary studies are gradually moving away from treating mass prose as secondary, recognising its significant influence on cultural space and readers' tastes. The aim of the study is to identify the peculiarities of reader reception of Ukrainian-language retro detective fiction from 2021 to 2025 in three main dimensions: plot- detective, historical-authenticity, and psychological-identification. The theoretical basis is provided by the concepts of reception aesthetics by H. Jauss and literary anthropology by W. Iser, as well as recent developments in reader-response theory.The plot-detective dimension provides cognitive activation, the development of critical thinking, and emotional engagement, while the historical-authenticity aspect generates the effect of credibility and immersion in the atmosphere of the past. Attention to cultural codes, topographical markers, and documentary details determines the reader’s trust in the text. The psychological-identification aspect is linked to archetypal character models and dual identification – both as a detective-investigator and as a researcher of the past. Archetypes of the Hero, Victim, Shadow, and Witness-Keeper of Memory contribute to multi-level emotional involvement and the compensatory function of literature.The study concludes that the genre appeal of retro detective fiction is determined not only by narrative suspense but also by the multi-layered nature of the receptive process. By integrating cognitive, cultural, and emotional-archetypal levels, retro detective prose combines the functions of entertainment, cultural memory, and psychological compensation.