GENESIS OF CG ART AND VISUAL GAME STYLE

Abstract

The purpose of this work is to explore the prerequisites for the emergence of CG Art, in particular, to determine the role of the artist and designer in the process of creating the visual component of the virtual gaming space. Describe the technological methods of creating visual content. Methodology. An integrated approach to the study of CG art samples was used, which made it possible to establish the features of the technology for their creation. In the course of the study, the historical and comparative method of scientific analysis of sources was used to identify the main trends in figurative expression in the design of the visual style of game content. Results. The causes, conditions and consequences of the formation of CG art are investigated. The role of the game designer and CG artist in the development of the visual style of the game is characterized. The features of the idea generation process are considered. The essence and characteristic features of concept art, the stages of its creation are reflected. The compositional techniques and means that are used to implement various design solutions are analyzed. Scientific novelty. The article singles out, structures and analyzes the main stages of creating game entities from the point of view of the principles of selection as artistically expressive means and various technological limitations due to the digital environment of the project. The data obtained on the basis of studying numerous domestic and foreign authoritative sources, and scientific periodicals devoted to the problems of digital technologies and game design, allow us to systematize the artistically expressive means used to design game entities. These tools can increase the level of empathy of the player, as well as the overall appeal and artistic and aesthetic qualities of the project. Practical significance. The materials of the work can be used to optimize the process of selecting suitable artistic and expressive means at the stage of developing the visual component of the project. In turn, this will help reduce labor and time costs with a minimum number of stylistic contradictions and imperfections that can significantly worsen the overall consumer and aesthetic properties of the project. The proposed techniques and methods of conceptual solutions can be used when designing both directly the graphic elements of the visual system of computer games, and when creating advertising layouts and marketing products.