EDTECH AND CREATIVE INDUSTRIES: EDUCATIONAL POTENTIAL OF DIGITAL PLATFORMS IN THE PROCESSES OF FORMING THE CULTURAL ECOSYSTEM OF UKRAINE

Abstract

The article explores the relationship between educational digital technologies (EdTech) and the development of creative industries in Ukraine as an important factor in the formation of a modern cultural ecosystem. The relevance of the topic is due to the processes of digital transformation of education, the spread of online educational platforms and the growing role of creative industries in the socio-economic and cultural development of the state. The study examines the potential of EdTech as a tool for expanding access to educational resources, forming new models of learning and developing professional competencies in the field of creative professions. In particular, the role of digital platforms, online courses, media educational tools and virtual educational environments in the processes of increasing digital literacy, developing creative thinking and professionalizing young creators is analyzed. Special attention is paid to the possibilities of integrating educational digital services into the environment of creative industries, which contributes to the formation of new approaches to learning, knowledge exchange and implementation of creative projects. The focus of the study is on informal educational models formed at the intersection of cultural, technological and entrepreneurial environments, as well as their impact on the spread of innovative practices in the regional cultural space of Ukraine. The article considers the digital transformation of education not only as a tool for modernizing the educational process, but also as an important factor in socio-cultural mobilization, which contributes to the support of local cultural initiatives, the development of creative entrepreneurship, startups and interdisciplinary projects. Examples of the use of EdTech platforms in the field of cultural and creative practices are analyzed, which demonstrate the possibilities of creating new formats of cultural production, network cooperation and professional communication. As a result of the study, it is substantiated that educational digital technologies can act as an effective tool for integrating education, culture and technology, contributing to the formation of an innovative environment for the development of creative industries. It is emphasized that the use of EdTech platforms in combination with non-formal education practices creates the prerequisites for the formation of an open cultural ecosystem, in which education acts as a catalyst for the development of the creative potential of society and the strengthening of the cultural capital of Ukraine.